Sukanya Sarkar
Product Designer | Visual Designer
Email sukanya@aynakus.com
Phone 925 391 5169
Web www.aynakus.com
My Love
I create user focused digital experiences
through thoughtfully cognitive, interaction and
visual design principles and tons of empathy.
With several years of experience
conceptualizing work flows, user journeys,
design systems, prototyping, I love every detail
of a product design process. I also love getting
my hands dirty in branding, icons design,
creating info-graphics, illustrations, and
components which involves any front-end
product design!
Education/Training
Cooper U Interaction Design training on
Goal-Directed Design to create products and
services that people love. San Francisco.
Master of Visual Communication, Indian
Institute of Technology, Bombay.
Bachelor of Applied Art, College of Art, New
Delhi.
Skills
Sketch, Balsamiq, Figma, Zeplin, Invision,
Photoshop, AxureRP, Illustrator, InDesign, Adobe
XD, Jira, Microsoft Office, Eloqua, Marketo
Inter disciplinary communication, design
presentations, prototyping, white-boarding,
paper prototyping, post-its!
Making an authentic cup of Chai
.
UX UI Design Leader
@ AssetMark, Concord, CA
July 2013 – present
Leading front-end design initiatives by
extensive wire framing, creating hi
fidelity screen designs, prototyping,
creating development ready designs,
and enhancing usability of company’s
primary web based application called
eWealthManager. Collaborating with
stakeholders, C level executives,
technology leaders and developers.
Additionally mentoring design Interns,
junior designers, design consultation
to vendor developers.
Design Consultant
@ Truste, San Francisco, CA
March 2013 - July 2013
Designed brochures, signage and
various collateral, for company's
participation in reputed conferences.
Designed for both print and on-line -
such as emails, banners, digital
advertisement and corporate
presentations.
Senior Visual Designer
@ Accela Government Software, San
Ramon, CA
Sept 2007 – Feb 2013
Led product marketing initiatives in the
areas of product branding, product
campaigns, information graphics, sales
engineering support and product
documentation.
Developed and conducted regular
usability evaluations & focus groups.
Presented outcome of pain points
and suggested improvements to
engineering management.
Led marketing activities for
corporate web design and related
localized sites, designed
brochures, web graphics, data
sheets, trade show giveaways,
signage and posters for corporate
conferences.
Design Consultant
@ Sun Microsystems, Sunnyvale, CA
May 2007 – Sept 2007
Developed visual designs, icon
designs and was a graphic
consultant for the production
version of SunSpace (formerly CE
2.0), the global technical
community @ Sun Microsystems.
Digital Designer
@ Interra IT Inc., San Jose, CA
Feb 2001– May 2007
Provided design consulting to
company's various clientele on
creating engaging visual designs
and intuitive user experience for
the web. Developed HTML
prototypes as final deliverable for
various customers.
Managed developers, testers,
freelance designers across
multiple geographic locations in
India and USA along with
significant involvement in account
management & project budgets for
client projects.
Responsible for design, site
structure (web navigation), and
daily maintenance of corporate web
site.
Assisted sales initiatives by
designing customized
presentations, analyzed competitor
offerings and redesigned for better
website designs for clients.
Design Specialist
@ Atrenta Inc. San Jose, CA
Jan 2000 – Feb 2001
Designed brochures, signage and
various collateral, for company's
participation in reputed
conferences such as DAC (Design
Automation Conference) and NAB
(National Association of
Broadcasters).
Designed internal and external
marketing campaigns based on a
consistent corporate brand.
Developed icons and visual designs
for engineering team to support
company's products based on
Digital Video Technologies.
WORK EXPERIENCE
PRODUCT DESIGN EXAMPLES
Multi-factor Authentication implementation to the platform
1
Design responsibilities includes:
1. Adapting 3rd party application
system for MFA, to the current
platform.
2. Working with development team to
recreate front end interface to skin app
based on design systems and addi-
tional UI possibilities from back end
perspective.
3. Creating all high fidelity design
layouts for development ready execu-
tion
PRODUCT DESIGN EXAMPLES
Portfolio Management Workstation for Financial Advisors
2
2
Design responsibilities includes:
1. Interpreting research out put from stakeholders and
working with product analysts to define multiple path
for a client (financial advisor) how to best create a
portfolio on the platform.
2. Multiple design iteration based on Interaction
Designers, brainstorm sessions with product owners,
and client feedback through small prototypes (in
InVision)
3. Creating all high fidelity design layouts for develop-
ment ready execution on Sketch and Zeplin and quality
assurance of pixel perfectness in test environment.
PRODUCT DESIGN EXAMPLES
Gain Loss Harvesting Online Application interface for Investors
3
Design responsibilities includes:
1. Interpreting research out put
from stakeholders and working
with product analysts to recreate
Tax Loss And Gain Harvest from a
paper form to an interactive
on-line experience of submission.
2. Multiple design iteration based
on Interaction Designers, brain-
storm sessions with product
owners, and client feedback
through small prototypes.
3. Made design presentation of
User Journey, Work Flow, Happy
Paths, Edge Cases scenarios
before creating high fidelity
design layouts for development
ready execution on Sketch and
Zeplin and quality assurance of
pixel perfectness in test environ-
ment.
PRODUCT DESIGN EXAMPLES
Creating Holistic Portfolios and Custom Porfolios on the Platform
4
Design responsibilities includes:
1. Enhancing UI and UX on an
existing application on the
platform with various additional
functionalities.
2. Working closely with engineer-
ing team with possibilities of
implementation of design
enhancements considering least
back end heavy lift, saving tech
time and project budget
3. Constant interaction with stake
holders - which included product
analysts, product sales and
product owners to be on the same
page of design approval, and or
feedback from functionality
understanding.
VISUAL DESIGN EXAMPLES
VISUAL DESIGN EXAMPLES
